Good morning! Yesterday was media day in Fort Myers. That’s always been one of the more low-key fun days of spring training, a chance for players to show some personality and for fans to see new faces in the home whites for the first time.
But as the first photos from media day started circulating, the fan reaction wasn’t exactly “fun.” Instead, fans were angry. And they were right to be, because the 2026 Red Sox uniforms look like absolute garbage. Enshittification has come for one of the most classic uniforms in all of world sports:
If you’re not familiar with the company that is Fanatics and the monopoly in sports apparel it’s built over the last decade or so, the long and short of it is this: the company makes cheap-looking jerseys with little care or quality control, but it dominates the market because it enables the billionaire owners who sign exclusive deals with it to make a teeny-tiny bit more money than they used to.
Maybe you don’t think it’s a big deal that the Red Sox are going to take the field this year looking like they’re wearing knock-off jerseys from Building #19. After all, it’s just a shirt. But that’s precisely why it is a big deal to me. It isn’t hard to get this right. All Major League Baseball needs to do is accept a little less money in order to look good, do right by players and fans, and preserve the classic look of a jersey that has existed for almost a century now. And yet they just can’t. They are constitutionally incapable of doing anything that doesn’t make them the most money possible, no matter how much money they already have.
I know that a lot of fans just won’t care. But it’s hard for me to look at these jerseys and not see them as emblematic of some of the larger forces of cultural and social degradation that are being heaped upon all of us in this hyper-exploitative phase of human history. Fix the goddamn jerseys, John Henry.
Talk about that, whatever else you want, and, as always, be good to one another.
